Casa Azul building strong presence in RTD category
Casa Azul has been building a strong presence in the ready-to-drink category.
Casa Azul Tequila Soda, which is packaged in Ardagh Metal Packaging (AMP) infinitely recycled beverage cans, is available in Lime Margarita, Peach Mango, Strawberry Margarita, and Watermelon.
According to brand founder Lance Collins, the company is quickly building its brand with consumers and retailers by offering a premium, high-quality offering which stands apart from traditional alcohol RTD beverages
“Casa Azul is delivering true premium tequila cocktails with better ingredients and better taste, for smart drinkers who care about what they eat and drink,” he said.
“Our team has a long track record of delivering better-for-you options in a wide range of beverage categories, and now we’re looking to disrupt the spirits category and drive extraordinary growth.”
And the choice to package this growth? Casa Azul is packaged in AMP’s 12 oz. Sleek cans, enabling the brand to go where other pack types can’t.
“Beverage cans are convenient and can be taken anywhere – outdoors, poolside, at large venues, and so on,” Collins says.
“They also are shipped efficiently and are universally recognised as a sustainable, easy-to-recycle package option.”
Claude Marbach, CEO, AMP – North America, confirms the advantages of packaging beverages in cans.
“Beverage cans enable and support our customer’s own sustainability objectives,” he says. “Couple the environmental advantages of the beverage can with its economic strengths such as superior filling, distribution and retail display efficiencies, and it’s obvious why cans are the choice in numerous growing beverage categories.”