Energy drink aimed at gaming community released

Matthew “Nadeshot” Haag, gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves, introduced Juvee, a new rejuvenating energy drink formulated to boost your energy, increase your focus and improve your overall well-being so you’re inspired to add more play to your every day.

Short for “rejuvenation,” Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy.

“We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centred around the joy of ‘play,’” said Matthew “Nadeshot” Haag, founder of Juvee and founder & CEO of 100 Thieves. 

“Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors, but anyone who’s passionate about having more energy to do the things they love.”

For its debut, Juvee is serving up three refreshing combos with nostalgic flavour profiles that recall the golden era of 90s beverages and match the optimism and fun of the Juvee brand, which stand in stark contrast to the harsh acidic flavours of traditional energy drinks.

  • Kiwi Strawberry – Take a trip back to the good ol’ days with this deliciously familiar, delightfully flavourful blend of kiwi and strawberry.
  • Watermelon Lime – Summer’s not a season, it’s a mindset, and nothing takes you there faster than the taste of sweet watermelon and zesty lime.
  • Tropical Crush – Passionfruit, orange, guava, and pear in one beachy blend. Crack one open and enjoy a vacation for the senses.

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