Protein-boosted hard juice launched
Pulp Culture announced an expansion of its lineup with the release of BUILD, the world’s first protein-boosted hard juice.
The beverage was developed with leading alternative protein player The EVERY Co, BUILD is the first release in the new hyper-functional Pulp Culture+ line.
Pulp Culture uses spontaneous fermentation to brew better alcoholic beverages, EVERY is fermenting real animal proteins without animals, leveraging flavour science and technology to make protein consumption more fun, accessible and delicious–with lower impact.
“BUILD is something that I’ve wished existed for years: highly bioavailable, nature-equivalent and quality animal protein—without the animal—in a wild-fermented, naturally alcoholic, zero-sugar probiotic beverage with botanical adaptogens,” said Brendan Brazier, former Ironman triathlete and Pulp Culture co-founder.
“We know people, especially fitness enthusiasts, want the positive outcomes of a better beverage that naturally contains alcohol—and it’s finally here.”
Until now, protein addition was beyond reach for Pulp Culture, which previously struggled to identify a protein that possessed the solubility, texture and neutral taste profile suitable for the brand’s premium live-culture beverages.
EVERY Protein’s superior performance among leading soluble proteins finally unlocked this super beverage from Pulp Culture, which required zero masking agents, sugar or other unnecessary additives to create its first-to-market, protein-boosted hard juice.