Aldi and BrewDog restocking beer collaboration
Aldi and BrewDog are restocking its collaboration beer, ALD IPA, and is available across the UK.
First created as a joke tweet in 2020 after shoppers commented on the un-can-iness between Aldi’s Anti-Establishment beer and BrewDog’s popular Punk IPA, BrewDog suggested it would create ‘Yaldi IPA’ in a mocking social media post.
The supermarket, known for its tongue-in-cheek social media interactions, responded with: “We would have gone with ALD IPA, send us a crate and we’ll talk.”
The Twitter exchange sparked the creation of ALD IPA beer which hit stores just weeks later.
Now, two years on and with IPA being Brits favourite beer, there is no better opportunity to reunite old fans with the much-loved tinny this October.
The 4.7% ALD IPA is based on BrewDog’s beloved Hop Fiction recipe and boasts bold, tropical, and hoppy notes which will have beer-buffs flocking to stores. The beer is priced at £1.25 per can.