Jack Daniel’s and Coca-Cola RTD beverage debuts in Mexico
Adults in Mexico will be able to get their hands on the ready-to-drink Jack Daniel’s and Coca-Cola as it is set to hit shelves in the country.
The RTD canned beverage collaboration between The Coca-Cola Company and Brown-Forman, makers of Jack Daniel’s Tennessee Whiskey, arrives on store shelves in 350-ml cans across the popular tourist region of Riviera Maya, with additional cities in Mexico to soon follow.
The co-branded, pre-mixed cocktail made with Jack Daniel’s Tennessee Whiskey and Coca-Cola hits the United States and additional markets in North America and Europe in 2023. A zero-sugar version also will be available later this year.
“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing a premium drink that unites two iconic brands in a ready-to-drink blend with so many perks, including its can,” Roberto Mercadé, president, Coca-Cola Mexico, “Jack & Coke is the beginning of something big.”
Since announcing the relationship with Brown-Forman—the world’s fifth-largest global alcoholic beverage company— in June, a globally networked team at Coca-Cola has worked to make the product launch a reality within five months.
The global agreement brings together two iconic brands. Coca-Cola was created in 1886 in Atlanta, Ga., and Jack Daniel’s was established in 1866 in Lynchburg, Tenn.
“For 150 years, Brown-Forman has been a benchmark for innovation and brand building. Francisco Baeza, VP and General Manager, Brown-Forman Mexico.
“Today, we continue to work to enrich people’s lives through the creation of high-quality iconic brands that endure in the consumer’s taste thanks to our passion and social responsibility.”