BrewDog supports mental health awareness campaign
BrewDog is supporting the mental health awareness campaign, #IAMWHOLE, with the launch of limited edition Punk IPA Alcohol-Free 330ml.
The cans hit stores in December and a donation from the sales will go towards the campaign, which is aimed at young people to encourage them to speak out and seek help.
Alex Dullard, head of customer marketing at BrewDog PLC, said: “January can be difficult for many and a time when we need to look after our mental and physical health. That’s why we are teaming up with #IAMWHOLE for the second year and this time we are promoting it on-pack.
“The campaign does great work at breaking down the taboos around mental health and we’re really thrilled to be able to help spread the word.
“We advocate alcohol consumption in moderation, and there are many reasons shoppers decide to look for alternatives, mental well-being one of those. It’s vital that these options are available on-shelf, without customers having to compromise on taste and quality.
“We pride ourselves on offering a full-flavoured alcohol free option with Punk IPA, and with investment into driving awareness, we urge retailers to ensure they have the limited-edition packs on-shelf in time for Dry January.”