Spindrift expands into new categories
Spindrift is announcing four new varieties launching in the new year: the mocktail-inspired Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.
Spindrift, America’s first sparkling water made with real squeezed fruit, continues to expand its product offerings to provide consumers with beverage options inspired by popular beverage categories like iced tea, lemonade, spiked seltzer, and cider.
“For us, 2023 is about continuing to innovate the beverage industry through incredible real ingredients,” said Bill Creelman, founder and CEO of Spindrift.
“We started by introducing real ingredients to the sparkling water aisle, we’re now focused on extending that same innovation and creativity to other beverage categories. We’re broadening our product offerings to provide consumers with delicious options for every occasion.”
To meet consumers where they’re at this new year, Spindrift is adding its first mocktail style variety, the Nojito. Inspired by a favourite cocktail, the mojito, this is Spindrift’s first to feature an herb: mint.
“For years, our community has told us that Spindrift is their go-to non-alcoholic beverage of choice. Our products are something you can offer everyone at the party, no matter where they are or what they’re drinking. Nojito is a nod to that.
“We can take inspiration from classic flavour combinations but do them in our way: perfect for folks looking for unsweetened, non-alcoholic options that taste amazing.” Creelman said.
Next up, Spindrift is releasing the juicy and jammy Peach Strawberry. “Peach has been one of our top requests for years,” Creelman added. “When we tasted it with a splash of strawberry, we knew we had something special. We can’t wait for people to try it.”
Building on the success of its existing Half Tea & Half Lemon flavour, Spindrift is bringing similar earthy and crisp notes to Mint Green Tea and Mango Black Tea. Mint Green Tea is made with brewed green tea, a hint of mint, and a splash of lemon: a calming mix of earthy, bright, cool, and refreshing notes.
Mango Black Tea adds a tropical twist: a juicy pop of mango is mixed with brewed black tea and real squeezed lemon, offering iced tea fans something a bit sweeter – though still unsweetened.