Labatt Blue Light recently introduced its fruity take on non-alcoholic beer, Labatt Blue Light Non-Alc Strawberry Acai. 

As the selection of non-alcoholic products expands, Labatt brings one of the first fruit-forward non-alcoholic beers to the segment.

“The new Labatt Blue Light Non-Alc Strawberry Acai offers a unique opportunity to shake up the non-alcoholic beer segment,” said Inga Grote-Ebbs, Labatt USA brand director. 

“Beer fans can enjoy a light and refreshing fruity non-alcoholic beer, the perfect alternative for holiday parties and entertaining.”

According to an online survey conducted by The Harris Poll on behalf of the Beer Institute, over 50% of drinkers ages 21-34 took breaks from drinking any alcohol versus 35% of all alcohol drinkers.

“Millennials and 21+ Gen Z consumers are driving mainstream acceptance of non-alcoholic beer, as well as trends like Dry January,” said Grote-Ebbs.

“As conscious consumption continues, some people choose to abstain from alcohol all together while others swap out drinks over the course of a night. Whatever the reason, making refreshing, great tasting non-alcoholic beer keeps Labatt in the game.”