Lilt drink brand scrapped and rebranded

The Coca-Cola Company has announced that the soft drink brand Lilt has been scrapped and renamed.

The beverage, that was available in cans and bottles, was launched in 1975 in the UK, Ireland, Gibraltar and the Seychelles with the strapline  “the totally tropical taste”.

However, Coca-Cola announced that going forward it will be known as Fanta Pineapple and Grapefruit.

Coca-Cola said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.

“Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”

The company’s GB vice-president of commercial developmen, Martin Attock, said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours, it’s just got itself a new name.”

The newly branded beverages hit the shelves on February 14.

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