Polish beer brand partners with Canpack
Okocim Jasne, a Polish beer brand owned by Carlsberg Group, has chosen to partner with Canpack to bring to life its new idea for packaging design: comic cartoons on beer cans.
Andrzej Rysuje (which means “Andrew draws”), a famous Polish satirical cartoonist, best known for his cartoons in the Polish daily Gazeta Wyborcza, created four designs for Okocim Jasne, each can telling a funny story with a wry observation on the theme of drinking beer and Polish culture.
Consumers can buy individual cans and choose their favourite cartoon or buy a 4-pack with the themes randomly mixed and only revealed when the wrapper is removed.
Canpack, thanks to its range of printing capabilities and through the company’s long-standing partnership with Okocim and Carlsberg, was the natural choice for creating these unique cans.
They were produced using Canpacks’s innovative QUADROMIX technology, which allows four different designs to be printed in a single production run.