Eviosys has announced the launch in Türkiye of a premium rectangular can for luncheon meat packaging.

This launch is in response to customer demand, which indicates an expanding meat market, and a preference for rectangular packaging in the region.

Backed by an investment of €1.5 million, the new 3-piece rectangular can line blends together sustainable metal packaging, utilising a light infinitely recyclable tinplate with the same premium design, quality level and expertise of Eviosys’ manufacturing.

As the industry wide issue of quality control and supply chain inconsistency continues to disrupt supply in the market, Eviosys is making a tangible difference, investing in the market to overcome these challenges and ensure local businesses are supported even in uncertain times.

Launching local production reduces the need for more unsustainable imports and further reduces carbon emissions in the packaging supply chain.

In a recent consumer survey conducted by Eviosys, 81% of consumers in Europe care about the environment, with three quarters (74%) of respondents considering metal packaging more sustainable than plastic.

Safe, unbreakable and unbeatable shelf life, metal packaging is undeniably the best package for brands that are distributing products all across Türkiye and the Middle East.

Eviosys is committed to serving local markets with a hyper-local perspective and providing solutions to ensure its customers can cater for their end customers’ needs and wants.

Koray Atilla, general manager, Eviosys Türkiye, said: “Eviosys continues to invest in its facilities and develop its product portfolio at an impressive rate. We understand the importance of market-specific data and utilise this to guide our design and offerings to local markets.

“The introduction of this new line is significant as it represents our commitment to match the pace of changing consumer demands and our dedication to provide sustainable and high-quality packaging with an outstanding level of service to customers who seek out such products in the region. We are here to answer their calls.”

Tashin Kabaali, owner of Akdeniz Entegre, said: “Eviosys’s latest investment in the region is one of the reasons we see them as a trusted partner. The quality of products and supply chain security provided by Eviosys are unique and give us confidence that we are able to consistently serve our customers at the highest levels.”