Hoop Tea unveils retro packaging
Hoop Tea, a line of spiked iced teas founded in Ocean City, Maryland, announced the expansion of their footprint in the Northeast and other select markets with new retro, Americana-designed packaging.
What began as a personal mission to create a lighter drinking option beyond beer that could be enjoyed with friends, transformed into a line of spiked iced teas, with demand surging far beyond the beaches of Ocean City.
Unable to keep up with the increase in demand, Hoop Tea co-founders Danny Robinson and Billy Gilman decided to team up with Anheuser-Busch in November of 2021.
The relationship has provided access to world-class distribution and marketing networks, while also enabling the development of new packaging.
“Today’s announcement is another exciting step towards giving more and more people the opportunity to try our incredible spiked iced teas” said Danny Robinson, Co-Founder of Hoop Tea. “Hoop Tea is truly distinctive – it’s bright, flavourful and stands out with our new retro-Americana packaging.”
Hoop Tea’s current offerings include 12-pack (12 ounce) cans available in Original Pack and Boardwalk Pack (a variety pack of Original, Mango, Watermelon and Peach), as well as a unique made-to-share 3-litre pouches (12 servings) that feature a convenient handle and an easy-to-pour, resealable nozzle (available in Original and Mango).
Hoop Tea cans are now available with pouches on shelves 4/1 in CT, DC, DE, MA, MD, ME, MI, NC (Wilmington), NH, NJ, NY, OH, PA, RI, TN (Knoxville), VA and VT and can be purchased through online retailers such as Drizly, or found via the product locator on their website www.hooptea.com.