Sprite cans get redesign

Coca-Cola has announced that it is revamping the packaging on its Sprite beverages.

The packaging on Sprite Original and Sprite Zero Sugar will be redesigned to make it easier for consumers to tell the two apart.

Not only is the packaging getting a makeover, the beverage itself will be enhanced with an “enhanced lemon-lime flavour”.

“The refreshed taste will be accompanied by the roll-out of a new packaging design that brings a clean and stylish edge to the classic Sprite look, with sleek new white and black text that will clearly differentiate Sprite and Sprite Zero Sugar whilst delivering impact on shelf,” Coca-Cola Europacific Partners GB, vice president of commerical development, Martin Attock said.

The new packaging design will be rolled out across all formats – that includes 330ml cans, multipack cans, 500ml and 2ltr PET bottles, as well as 330ml glass bottles.

The revamped taste and design will feature in the brand’s upcoming campaign, during the second quarter of the year.

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