Red Stripe enters canned cocktail market

Red Stripe announced that it is rolling out new canned rum cocktails that deliver tropical vibes and authentic flavours. 

The new cocktails signal Red Stripe’s venture beyond beer and the cocktails are crafted with real Caribbean rum, mango and lime juice and natural flavours.

The two flavours launched are:

  • Red Stripe Rum Punch: A refreshingly sweet and vibrant tropical flavour
  • Red Stripe Rum Mojito: A refreshing and smooth classic citrusy flavour

“The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend, and introduce this iconic brand to a new generation of consumers,” says Oscar Martinez, Senior Director Marketing & Innovation at Heineken USA. 

“The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required.”

Red Stripe Rum Drinks will be rolling out in Florida and select markets across the northeast starting now through the spring. 

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