Coca-Cola continues to expand Topo Chico brand
Topo Chico continues to expand its reach beyond the mineral water category with the US launch of Topo Chico Sabores, a line of premium sparkling waters made with real fruit juice and herbal extracts.
Filtered sparkling water and added minerals for taste combine to deliver crisp bubbles, bold flavours, brightness and balance reminiscent of the fast-growing Topo Chico Sparkling Mineral Water.
Three flavours – blueberry with hibiscus extract, lime with mint extract and tangerine with ginger extract – are now available in 12-oz. slim cans (sold individually and in four-packs) in select markets including New Mexico, Arizona, Colorado, Texas and New York.
“As a brand that symbolises authenticity and originality, our ambition is to make Topo Chico a true lifestyle brand, while continuing to protect what makes Topo so special to our consumers,” said David de la Garza, U.S. Marketing Lead, Topo Chico.
“By introducing a new product like Sabores, we’re providing more ways to enjoy Topo Chico, which we know our fans want.”
The launch was inspired by the fast-growing flavoured sparkling water category in the U.S., which currently generates $300 million in annual retail sales, and the strong performance and popularity of the Topo Chico “Twist” lineup, which adds lime, grapefruit and tangerine flavoured to the original mineral water.
Topo Chico is a premium sparkling mineral water sourced exclusively from Cerro del Topo Chico in northern Mexico since 1895.
The Coca-Cola Company acquired the brand in 2017 and has since expanded its distribution footprint across United States.
In 2020, the company established a relationship with Molson Coors Beverage Company to launch Topo Chico Hard Seltzer.
The successful foray into alcohol solidified Topo Chico’s status as an emerging lifestyle brand, while authentically preserving its signature credentials.