PepsiCo overhauls Mirinda packaging
PepsiCo has given the Mirinda beverage brand an overhaul with new look packaging.
A press released said: “Mirinda has been given a striking new visual identity called “Making an M-pact”, which was developed by PepsiCo Design and Innovation to ignite creativity.
“The Mirinda logo has been refreshed with a brighter green, along with sharper corners and cleaner lines to amplify its distinction.
“The iconic Mirinda ‘M’ serves as a canvas of creativity from which the brand is brought to life.
“The new visual identity features playful colour palettes which provide a burst of refreshment, while twirling spheres, fizzing bubbles and zesty fruit illustrations convey a sense of playfulness and energy throughout.”
As well as the new look packaging, Mirinda has launched a new brand platform called: ‘There’s no flavour like your flavour’.
Eric Melis, Vice President Global Brand Marketing at PepsiCo,said: “We are pleased to unveil Mirinda’s new global brand platform that inspires vibrant creativity, encouraging Gen Z to harness their uniqueness as a superpower.
“Through #NoFlavourLikeYourFlavour we have developed a refreshing new visual identity and platform, which Mirinda fans can identify with – one that empowers this generation to resist conformity and instead, embrace self-expression.
“This marks the first step for the brand as we continue to evolve and grow in line with the youth of today. We look forward to rolling out the exciting plans we have in the pipeline.”
Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said: “Mirinda’s 50+ flavours are a treat for the senses, and we wanted the brand’s visual identity to look and feel the same. PepsiCo Design and Innovation brought Mirinda to life with vibrant, contrasting colours and bespoke illustrations that create a sense of dynamic energy and playfulness. We know Mirinda fans engage with the brand digitally as much as they do physically, so we created a visual identity that retains its excitement and distinction across all platforms.”