Vizzy unveils new look packaging
Vizzy Hard Seltzer has given its packaging an overhaul to coincide with the launch of new beverages.
Vizzy is debuting its “Flavor For Every Vibe” campaign that sees new packaging design that it says highlights the bold flavour and distinct vibe of each of the brand’s vibrant.
Dual-flavour variety packs include:
- Vibrantly Tropical: Papaya Passionfruit, Pineapple Mango, Blueberry Pomegranate, Strawberry Kiwi
- Refreshingly Berry: Blackberry Lemon, Blackberry Lime, Watermelon Strawberry, Raspberry Tangerine
- Sparkling Mimosa: Strawberry Orange, Pineapple Orange, Pomegranate Orange, Peach Orange
- Tangy Lemonade: Raspberry Lemonade, Watermelon Lemonade, Peach Lemonade, Strawberry Lemonade
The brand is also launching a new limited edition summer flavour: Vizzy Orange Cream Pop Hard Seltzer.
“Our new campaign embodies everything drinkers love about Vizzy — we bring bold flavour for every vibe and turn up the volume, no matter the occasion,” said Joy Ghosh, vice president of above premium flavour at Molson Coors.
“From the cool flavour and nostalgic vibe of Orange Cream Pop Hard Seltzer to our bold new ads and refreshed packs, this will be Vizzy’s biggest summer yet.”