Coors Light releases new packaging for Leagues Cup
Coors Light is gearing up for the Leagues Cup where teams in North America and Mexico go head-to-head.
As the official beer of Leagues Cup, Coors Light is set to play end to end during the month-long tournament, which features every team from Major League Soccer and Liga MX, the top professional league in Mexico.
The beer brand is looking to tap into soccer’s growing popularity in North America with a new online ad, thematic packaging and something to help soccer fans chill when games get heated.
It all kicks off during a whirlwind week for the sport, as both Leagues Cup and the international women’s tournament in Australia and New Zealand get underway. And Leagues Cup is set to benefit from the star power of one of the world’s biggest soccer stars who now plays for Miami’s MLS team.
“Soccer is on fire right now. The fanbase is growing faster than other sports’ and there’s tons of excitement around Leagues Cup and the women’s tournament,” says Maria Shipp, associate marketing manager for Coors Light.
“With Leagues Cup, fans will see Coors Light throughout the stadium, on the field and on TV. We will have a highly visible presence for the entire tournament.”
That includes thematic packaging, retail display tools and a new ad in English and Spanish.