Alupro launches new consumer campaign

As part of a continued drive to increase aluminium recycling rates within the UK, Alupro has launched a new consumer engagement campaign, #FoilFriday. 

Running between July and December, the programme will see householders targeted with a series of digital media assets in a bid to increase aluminium foil recycling and reduce contamination.

Run in partnership with local authorities, the initiative will harness the use of social media to encourage residents to recycle more at home. 

A suite of #FoilFriday social media assets promoting best practice recycling advice and linking to key themes throughout the year, are available to download for free from the Alupro website.

The six-month initiative also supplies website content, a foil fact sheet and local press releases for use throughout the campaign – with all promotional materials also available in Welsh.

Tom Giddings, executive director of Alupro, commented: “One of our key roles as an organisation is consumer education and by working closely with local authorities, we’re able to effectively communicate the benefits and importance of recycling aluminium packaging.

“Throughout all of our campaigns, the most important message is that aluminium is infinitely recyclable, meaning it can be repurposed time and time again – and crucially, this is where making a few small changes can add up to a big environmental impact.

“We’re confident that this campaign will enable us to reach a wider audience, while also contributing to the increase in aluminium packaging recycling rates.” 

For more information about Alupro, or the #FoilFriday campaign, visit To find out how you can get involved in the initiative, contact

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