Coca-Cola uses AI to create new flavour
Coca-Cola invites customers to imagine the year 3000 through its limited edition new flavour created by AI – Coca‑Cola® Y3000 Zero Sugar.
Coca‑Cola® Y3000 Zero Sugar was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours and flavours. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.
Consumers can scan an on-pack QR code to access the Coca‑Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.
Coca‑Cola® Y3000 Zero Sugar sports an equally futuristic—and optimistic—visual identity. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and colour changes that emphasise a positive future. A light-toned colour palette featuring violet, magenta and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet.
The limited edition drink is rolling out in a variety of packaging formats. It will be available in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola® Y3000.
Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company, said: “We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like.
“The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola® Y3000. The launch will be accompanied by a collaboration with fashion brand AMBUSH.
The Coca‑Cola® Y3000 Zero Sugar launch follows other fantasy-flavoured Coca‑Cola Creations drops: Coca‑Cola® Ultimate Zero Sugar, Coca‑Cola® Move, Coca‑Cola® Starlight, Coca‑Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld and Coca‑Cola® Soul Blast.