The McBride Sisters Wine Company (MSWC) – North America’s largest Black-and-women-founded wine business – has unveiled its enhanced collection of SHE CAN Wines and spritzers with all-new designs and a new can size.

The redesigned cans shimmer with vibrant colours and echo the brand’s mantra: “SHE CAN have experimentation and empowerment on her own terms.” 

The collection offers four bold flavors – Dry Rosé, Crisp White, Berry Spritz, and Tropical Spritz. Consumers can enjoy these calorie conscious, vegan-friendly sips, which are Carbon Neutral Certified and made without artificial ingredients, from a selection of California’s finest grapes.

Andréa McBride John, CEO and Cofounder of McBride Sisters Wine Company said: “Our loyal consumers, as well as those who are new to wine, are at the heart of this audacious evolution.  Customer feedback shaped this entire relaunch. We’re not only shifting paradigms in the wine world; we’re crafting an experience that resonates with our customer’s essence, aspirations, and adventures.”

SHE CAN’s vision goes beyond wine. The SHE CAN Wines initiative supports the McBride Sisters SHE CAN Fund, the company’s burgeoning charitable organisation that empowers women in male-dominated industries through career-advancing scholarships, mentorships, and community-building.

“We’ve always been more than just a wine company,” adds Robin McBride, Cofounder and President, McBride Sisters Wine Company. “With SHE CAN, we’re moulding an experience tailored to dynamic consumers, ensuring that each can, each flavour, and each consumption moment welcomes those new to wine, drives positive change and resonates with consumers today and in the future.”