Alupro to showcase latest campaigns at LARAC 2023

Alupro, the aluminium packaging recycling organisation, will showcase its latest consumer awareness campaigns and creative educational initiatives at this year’s LARAC Conference.

Taking place at The Hilton Metropole in Birmingham between 11-12 October, the recycling and waste management event will bring together hundreds of local authority representatives from across the UK to discuss policy, funding, collaboration and best practice.

Throughout the event, delegates will have the opportunity to talk to the Alupro team about MetalMatters, its direct engagement initiative designed to encourage households to recycle their metal packaging at the kerbside; #FoilFriday, the free and downloadable campaign to stimulate aluminium foil recycling; and Alupro’s range of education campaigns, which are curriculum-linked and aim to help future generations be more sustainable.

Alupro will also host a giveaway, where one lucky attendee will take home a luxury hamper full of aluminium packaged goodies! Simply visit the Alupro stand in the LARAC partners exhibition area to be in with a chance to win.

Tom Giddings, executive director at Alupro, commented: “The LARAC Conference brings together representatives from every local authority across the UK to discuss, debate and learn more about the most important waste management updates – from policy changes and funding opportunities, to possibilities for collaboration and best practice case studies. The event provides a unique opportunity to present our latest awareness campaigns and educational initiatives, as well as share the positive impacts of our latest collaborations.”

For more information about Alupro, visit, or meet the team on the stand in the LARAC partners exhibition area during the two-day event.

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