Libby’s Vegetables is teaming up with actor and cookbook author Freddie Prinze Jr this holiday season to support Meals on Wheels America, the national leadership organisation supporting community-based programmes dedicated to addressing senior hunger and isolation. 

A staple on American dinner tables since the 1880s, Libby’s is spotlighting the need to help millions of U.S. seniors who struggle with hunger and isolation and is asking fans to trigger donations for up to a half million coupons for canned vegetables.

As part of the Libby’s Thanks & Giving program that first launched in 2022, Prinze will take to Instagram to share quick, easy ways to add more flavour to holiday menus, including recipes for sweet truffle corn, green beans and bacon, and sweet beets made with Libby’s Vegetables. 

Fans everywhere can like, comment on, or share his post with the hashtag #LibbysGivesThanks through December 31 to help those in need. Each engagement will initiate a donation of one manufacturer coupon redeemable for a free can of Libby’s to Meals on Wheels America.

“I’m proud to partner with Libby’s Vegetables on this important program that benefits communities and our ageing neighbours experiencing hunger, particularly during this time of year,” said Prinze. 

“Spending time with family and friends and enjoying meals together are among the many reasons I love Thanksgiving, and it’s important we support those who need help providing for their loved ones. 

“I’m also happy to share these three recipes to inspire all the Thanksgiving Day chefs out there with new ways to prepare and enjoy vegetables as part of their holiday spread.”

“Millions of older adults struggle with hunger and isolation throughout the year and we rely on philanthropic partners like Libby’s Vegetables to help us reach all those in need,” said Kristine Templin, Chief Development Officer at Meals on Wheels America. 

“We are thankful for the support of Libby’s Vegetables and Freddie Prinze Jr. as we work together to make nutritious food more accessible.”