Sierra Nevada Brewing Co. releases first non-alcoholic cans

Sierra Nevada Brewing Co. has released its first-ever line of non-alcoholic brews.

Trail Pass IPA and Trail Pass Golden will hit shelves across the U.S.A this month.

“Our innovation brewers have been working for years to perfect a flavourful, satisfying non-alcoholic brew. What they’ve developed is truly best-in-class,” says Lesley Albright, VP of Marketing at Sierra Nevada Brewing Co. 

“We know drinkers appreciate a wide variety of premium craft options to enjoy at different occasions. Trail Pass IPA and Golden are a great fit when the moment calls for a high-quality, non-alcoholic beverage that fully delivers on flavour and refreshment.”

Trail Pass IPA uses Amarillo, Bravo, CTZ, Magnum, and Cascade hops for an impactful IPA flavour and aroma and comes in at 35 IBU. Trail Pass Golden has a light, crisp flavour with Centennial, Cascade and Bravo hops, and is an easy-going 15 IBU.

Instead of removing alcohol after the brewing process, both brews are made using traditional fermentation but with a yeast that produces low amounts of alcohol. Though more difficult to work with, this process results in a higher-quality beverage more like traditional beer, but with less than 0.5% ABV. Both have a MSRP of $11.99 (6-pk of 12 oz. cans).

To round out the full non-alcoholic portfolio, Sierra Nevada is releasing Hop Splash Citrus, a new line extension to its popular Hop Splash sparkling water. 

Hop Splash Citrus is infused with Mosaic and Simcoe hops, and real grapefruit and blood orange juice to complement the prominent hoppy flavours and aromas. It contains zero alcohol and has a MSRP of $8.99 (6-pk of 12oz. cans).

Tyear-Sierra Nevada is famous for its extensive line of beers and other beverages including Pale Ale, Hazy Little Thing®, Torpedo® and a host of seasonal, specialty and limited release beers.

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