High Noon launches variety pack to take the edge off winter

A box of High Noon Snowbird Variety Pack. The Box is blue and white and shows images of each hard seltzer contained inside: lemon, raspberry, peach and plum.

Spirit of Gallo’s High Noon hard seltzer has introduced the High Noon Snowbird Pack. The limited-edition pack is specially crafted to evoke a slice of sunshine, regardless of the weather.

A recent survey from High Noon found that 60% of 21-28 year olds yearn for a sunny escape during the frosty months, and that 1 in 10 have already taken the plunge relocating to warmer havens just to chase that winter sunshine.

“During the winter months, we know our fans seek that extra bit of sunshine in their day,” said Brandon Lieb, vice president of Spirit of Gallo.”We wanted to create a bright spot for fans with the High Noon Snowbird Pack, tailor-made for those embracing the sun-drenched snowbird life.”

Crafted with real vodka and real juice, the High Noon Snowbird Pack includes fan-favourite flavours Peach and Lemon, alongside two new seasonal sensations: Plum and Raspberry.

With these four sun-inspired flavours, the High Noon Snowbird Pack hopes to be the perfect travel companion for those looking for a getaway from the weather.

Packs are available for purchase starting this month, with an MSRP of $19.99 for an 8-pack of 355ml cans, and an ABV of 4.5%.

High Noon premium Hard Seltzer is made with real spirits and real fruit juice, with no added sugar and gluten free. At 100 calories per can, High Noon Vodka is available in Lime, Peach, Black Cherry, Grapefruit, Pineapple, Mango, Passionfruit, Lemon and Watermelon 4-packs as well as variety 12-packs and 8-packs some which feature limited edition flavours like Kiwi, Guava, Pear, & Cranberry. 

High Noon is part of Spirit of Gallo, an award-winning spirits portfolio that includes E&J Brandy, New Amsterdam Vodka, Pink Whitney, RumChata and more.

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