Whipnotic canned dessert brand expands into US
Whipnotic has marked National Whipped Cream Day by announcing expanded distribution to more than 300 Kroger stores in the United States.
This retail expansion marks a significant scale-up across 28 states for the sister-owned brand, continuing to transform the whipped cream category.
Whipnotic adds a creamy layer to the already frothy whipped cream category which is estimated at $1.3 billion in retail and another $1 billion in food service growing double digits in the past year according to Nielsen. Flavoured whipped cream is leading that growth as consumers turn to the KETO-friendly, low carb, low sugar, sweet treats.
Whipnotic is available in Vanilla Salted Caramel, Strawberry Swirl, Brownie Batter and Peach Mango flavours. This treat is KETO-friendly, gluten-free, artificial flavour-free and has only 15 calories and 1 gram of sugar per decadent serving. A simple press of the Whipnotic nozzle releases a blend of all-natural, fruit-infused color and flavour into a delicious, decadent cream.
“Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average,” said Whipnotic Co-founder and CEO Lori Gitomer.
Whipnotic, the brainchild of two visionary sisters, is flipping the industry on its can, bringing innovation to the dessert and beverage world with its approach to whipped cream. A press of Whipnotic’s patented nozzle technology unfurls a swirl of all-natural fruit juices and flavour essences infused into rich whipped cream.