A total of 12.138 billion cans of Red Bull were sold in 2023, representing an increase of 4.8% against a successful 2022.

Group turnover was up 9% from €9.684 billion to €10.554 billion over the last year.

In terms of sales, revenues and operating profit, the figures were up once again and represent the best so far in the company’s history.

Red Bull said it had outstanding sales in all its markets worldwide and was able to post such figures because of ‘extremely efficient cost management and the strengthening of brand investment’.

In terms of further expansion, Red Bill is focusing on the core markets of Western Europe and the USA and on growth markets in developing countries, while also continuing to promote the original 250ml packaging unit.

Red Bull’s plans for growth and investment in 2024 are ‘once again very ambitious’ and it plans to continue its upward trend.