Zero-alcohol Corona Cero to be official beer of Paris Olympics
AB InBev and the International Olympic Committee announced that zero-alcohol beer, Corona Cero, will be the global beer sponsor of the 2024 Paris Olympic Games.
“The IOC is delighted to announce its new partnership with the world’s leading brewer, AB InBev,” said IOC President Thomas Bach.
“Our organisations share a vision of supporting sport and athletes. As a global brand, Corona Cero will engage fans around the world in celebrating the magic of the Olympic Games and cheering for the athletes’ sporting achievements.
“In line with Olympic Agenda 2020+5, both of our organisations are also actively contributing to the UN Sustainable Development Goals.
“As the IOC redistributes 90 percent of all its revenue to support sport around the world, ultimately the revenue from this agreement will support every Olympic team and their athletes. Together we look forward to creating a future with more cheers!”
AB InBev CEO Michel Doukeris said: “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level.
“Beer is the beverage of moderation and choice, and so it’s only fitting to lead with Corona Cero, for this occasion.
“This partnership illustrates the opportunity for our category to positively impact and engage with billions of fans around the world, ushering in a new era of Olympic spirit as we cheer for our favourite teams and athletes as they go for gold. We look forward to activating at the 2024, 2026 and 2028 games.”