This summer, Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor – a nonprofit organisation that provides life-changing educational scholarships to the families of fallen or disabled U.S. service members and first responders – to release limited-edition Budweiser patriotic packaging. 

With a century-long commitment to supporting the military and honouring those who serve our country, Anheuser-Busch is proud to continue its work with Folds of Honor as the organisation’s longest standing partner. 

Over the last 14 years, Anheuser-Busch, its industry leading brands, and wholesaler partners have donated $28 million, which has funded over 5,000 scholarships for Folds of Honor recipients. 

“For over a decade, Anheuser-Busch, its brands and wholesaler network have been invaluable partners, significantly advancing Folds of Honor’s mission of providing life-changing educational scholarships to military and first responders’ families,” said Folds of Honor Founder and CEO, Lt Col Dan Rooney. 

“Their steadfast support has been instrumental in driving tangible change, evident in a 63% surge in scholarship applications in 2023 alone. As we reflect on the past 14 years, we are deeply grateful for Anheuser-Busch’s enduring partnership and the profound impact it has had. 

“We’re thankful that Budweiser is once again taking its support on the road with a national Clydesdale tour to celebrate those who have served and their families and empower consumers to contribute to our cause as well.” 

In celebration of the work Folds of Honor has achieved to date and to mark its 14-year partnership with Anheuser-Busch, Budweiser and the iconic Clydesdales will be traveling to communities across the country, amplifying the mission of Folds of Honor. 

While the Clydesdales are in town, consumers 21+ will have multiple opportunities to support Folds of Honor by simply purchasing Budweiser patriotic packaging, cans and aluminium bottles from Memorial Day to Labor Day at their local bar, favourite retailer or concession stand.