Anheuser-Busch delivers 50,000 cans of emergency water to New Mexico


At the request of the American Red Cross, Anheuser-Busch delivered one truckload – more than 50,000 cans – of emergency drinking water to residents in New Mexico after wildfires threatened the supply of safe drinking water in the southern part of the state.  

The South Fork and Salt Fires, which began in mid-June, have also damaged land and property in the area, leading to resident evacuations in the area as more than 1,000 firefighters seek to contain them. The donation will supply these residents and first responders with clean drinking water as the area responds to and recovers from the wildfires.    

The donation of emergency drinking water was delivered to Anheuser-Busch wholesaler partner, L&F Distributors in Roswell, NM, who is working alongside the American Red Cross to distribute the resources to community members and organisations. 

“The American Red Cross is deeply grateful to Anheuser-Busch and L&F Distributors for their generous donation and delivery of safe drinking water following these dangerous and destructive wildfires,” said Lauren Ulrich, Executive Director of Operations Management and Logistics for the American Red Cross. “We appreciate their ongoing support of our mission and feel fortunate to count them as a partner.”  

The water is sourced from the Anheuser-Busch brewery in Ft. Collins, Colorado, which alongside the Cartersville, Georgia brewery periodically pauses beer production throughout the year to can emergency drinking water and help communities in times of disaster in partnership with the American Red Cross. 

Anheuser-Busch has a longstanding tradition of providing support for disaster relief efforts in partnership with the American Red Cross, dating back to 1906. Since the inception of the emergency drinking water program in 1988, Anheuser-Busch and its wholesaler partners have donated more than 93 million cans of emergency drinking water to communities and volunteer fire departments across 49 states in support of ongoing relief and preparedness efforts.  

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