Starting in July and running through September, over 150 unique Diet Coke cans and bottles will be available. 

Shoppers who don’t find their name among these can try to win one of 4,000 custom cans through the Coca-Cola app, accessible via a QR code on the packaging.

By entering to win a custom can, participants are also automatically entered into a weekly draw for larger prizes, such as hotel stays, spa treatments, and shopping experiences valued up to £5,000.

To mark the launch of these personalised cans, Diet Coke is hitting the road with “The Diet Coke Break, By You” airstream trailer experience. This mobile event, featuring a relaxation zone, product sampling, and exclusive manicure appointments, will be in central London and Manchester throughout July and August. The experience can be booked through the Coca-Cola app.

Louise Maugest, senior marketing director for Diet Coke, commented: “Our fans love taking a Diet Coke break amidst their busy lives, so we’re thrilled to make that time even more special with personalized cans this summer. We look forward to hearing from fans when they find their cans in stores – @DietCokeGB.”

Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, the producer and supplier of Diet Coke, added: “As the leading zero sugar cola brand in Great Britain, Diet Coke has a dedicated fan base. In fact, 32% of our consumers are brand loyal and wouldn’t switch to another cola if Diet Coke wasn’t available. That’s why we’re focusing our brand activities on our fans, offering something personalized to boost sales for our customers.”