Bluebird Hardwater, the brand behind the first-ever canned alcoholic water, has announced its latest innovation with the introduction of flavoured varieties made with real juice. 

This launch marks a significant milestone for the brand, its first product extension since inception, and entrance to the West Coast with an expansion into Southern California.

“We’re incredibly excited to introduce this new future of Bluebird Hardwater,” said Will Blum, CEO and Co-Founder of Bluebird Hardwater. “This launch is a result of listening to our community and understanding their preferences through extensive research. Our goal is to offer canned alcoholic water that is a simple and clean drinking experience for any occasion.”

Bluebird Hardwater is in a category of its own, breaking the mould in the crowded beverage industry with the first-ever canned alcoholic water. This innovative creation fills a massive gap, offering a cleaner, more refreshing drinking experience that’s unlike anything else out there. 

The range has no carbonation, no sweaters, no preservatives and come in at 88 calories per 12-ounce serving. The new Lime, Cranberry, and Pineapple flavours are made up of real fruit, and premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4.5%.

Four new flavour options are being introduced: Vodka Water + Lime, Vodka Water + Cranberry, Tequila Water + Lime and Tequila Water + Pineapple.

In a strategic move to provide canned alcoholic water to more consumers, Bluebird Hardwater will expand to the West Coast, debuting in Southern California through Stone Distributing Company. The new flavour varieties will be available for purchase at local Ralphs and Total Wine locations. This expansion brings Bluebird Hard Water to four states: California, Florida, New York and Tennessee, with plans for nationwide distribution by the end of 2024.

“Ralphs and Total Wine are ideal retailers for our launch into the California market,” added Blum. “We look forward to introducing Bluebird Hardwater to consumers in Southern California and share our passion for quality and clean drinking.”

Available in convenient eight-packs, these new beverages can be purchased for $19.99 per variety pack at local retailers and $5.00 per can at local bars and restaurants (prices may vary by retailer).