Molson Coors has entered into a strategic partnership with Naked Life, a non-alcoholic RTD cocktail company in Australia, to bring its products to the U.S. market in 2025.

“Naked Life provides a simple true-to-cocktail alternative, with a taste that calls back to the alc-based versions,” said Molson Coors’ vice president of non-alcohol beverages, Kevin Nitz, at the company’s annual distributor conference. “After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.”   

As the No. 1 non-alcohol RTD in its home market of Australia, Naked Life is one of the biggest success stories in the global non-alc RTD category.  

Molson Coors will bring five Naked Life cocktail flavours to the U.S., including gin and tonic, mojito, negroni spritz, cosmo and margarita. They will be online and in stores by March.   

“We’re thrilled to join forces with Molson Coors,” says Andrew. “This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future.” 

Andrew says he created Naked Life to help people celebrate with a beverage that doesn’t just provide an alternative to alcohol but provides an elevated experience.  

“We were fortunate to focus on perfecting every aspect—taste, appearance, and quality—because consumers were demanding more than just an alternative,” says Andrew. “They wanted a sophisticated, great-tasting option that also aligned with their desire for wellness.”  

Naked Life cocktails are also less than 10 calories per can and sugar-free thanks to natural sweeteners.  

For Nitz, Naked Life is another signal that Molson Coors is serious about its long-term goal to expand in non-alc. 

“We’re committed to non-alc, and we’re staying committed,” said Nitz. “And unlike many competitors in the space, Naked Life tastes fantastic.”