Canadian beverage brand 1642 has introduced a new line of 355ml tonic and ginger beverage cans. 

This move reinforces the brand’s commitment to sustainability as it embraces recyclable aluminium packaging. 

After more than a year of development, the new cans retain the refreshing taste of 1642’s signature “Tonic” and “Ginger” flavours while significantly reducing the brand’s carbon footprint. This initiative highlights 1642’s dedication to environmental responsibility and innovation within the beverage industry.

“Our new can format is a direct response to consumer demand for more sustainable and convenient packaging,” expressed Bastien Poulain, President of 1642, adding, “We are excited to offer our customers the same great taste they love, now in a portable and eco-friendly option. It’s about making a positive impact while delivering quality.”

To celebrate the launch, the Quebec-based brand, which emphasises supporting local businesses, has announced a limited-time promotional offer. Customers can enjoy substantial discounts on the new 355ml cans when purchasing through the 1642 website or at participating retailers. This promotion offers an excellent chance for both loyal and new customers to experience the brand’s latest innovation.

Described as “perfectly portable for evenings with friends” and “easily recyclable for a greener planet,” the new aluminium cans embody 1642’s mission to blend convenience, taste, and sustainability.