Beauty brand, Aora MÉXICO, has launched a partnership with rePurpose Global, to go  beyond their plastic-free promise to combat and recover plastic pollution.

AORA MÉXICO, a clean, plastic-free beauty brand on a mission to be a colorful force of change, has become certified Plastic Negative by rePurpose Global—the world’s leading plastic action platform. 

AORA’s packaging is 100% plastic-free, recycle-ready, and designed to be reused, repurposed, and treasured. The brand uses noble materials such as tin, aluminium, and wood—chosen for their durability, recyclability, and timeless quality.

Through this partnership, AORA will fund the recovery of plastic pollution through their Buy 1, Remove 9X the Plastic initiative, highlighting the stark reality that for every plastic product recycled globally, 9 are not. 

For every AORA product sold, 9x the plastic pollution will be removed. This initiative is just one piece of AORA’s broader mission to revolutionize beauty packaging with 100% plastic-free design, a rarity in an industry overwhelmingly reliant on non-recyclable plastic packaging

The beauty sector is a significant contributor to the global waste crisis. Despite advances in sustainability, 95% of beauty packaging is still made from plastic , composed of mixed materials, or in sizes too small to be processed by recycling facilities—all major factors that inhibit recyclability. As a result, of the 120 billion plastic packaging units produced annually by the beauty industry, most end up in landfills or polluting the environment.

With the brand’s U.S. launch, AORA MÉXICO is challenging the status quo to push big beauty players to be more aggressive with their packaging commitments.

On the heels of the latest failed global plastics treaty, AORA recognizes the serious threat that plastic pollution poses to the planet. “While our oceans and waterways continue to choke on plastic pollution, we are left with no choice than to refuse to use plastic in the first place. It is our purpose as a brand to show the world that beauty doesn’t have to come with a compromise to packaging,” said Nour Tayara, co-founder of AORA MÉXICO. ” 

“The fight against plastic pollution and overconsumption is at the core of AORA MÉXICO,” said Aditya Siroya, Co-founder and Chief Impact Officer of rePurpose Global. “It is heartening to see them push the boundaries on tackling the plastic waste problem by being a 100% plastic free beauty brand. They go above and beyond plastic free by funding verified plastic recovery through rePurpose Global. We hope their commitment encourages more brands to take responsibility for the plastic that they are generating, which is even more critical now after the failure to ratify a Global Plastics Treaty.”

Founded in 2022, AORA MÉXICO is a Mexican-born, plastic-free beauty brand on a mission to redefine luxury and challenge what we think about beauty.

rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 500 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale.