Carlsberg Sweden and Einride announced the launch of a limited-edition, alcohol-free beer that is shipped 100% electric, highlighting the technology driving the future of transportation.

The launch of Electric Beer is in conjunction with the expansion of Einride and Carlsberg Sweden’s partnership, with wave two operations underway. Once fully scaled by end of year, Einride’s AI-powered technology will power 35-40% of Carlsberg Sweden’s freight operations in the southern and western parts of Sweden. 

“Carlsberg has a legacy in brewing excellence, and now they’re pushing that legacy forward with advanced freight technology,” said Linnéa Kornehed Falck, Founder and Deputy-CEO at Einride. “This isn’t just about sustainability; it’s about pushing the boundaries of freight technology, where electric is a step forward in redefining how goods are moved. This campaign brings that to life and highlights what’s possible when tradition and innovation come together.”

The limited-edition, alcohol-free beer has a QR code on the can that unlocks a number of data points into the brewing of the beer and the journey of routes in Sweden. 

By zeroing in on one future route between Malmö, Falkenberg and Gothenburg in Sweden, users are able to deep dive on the transportation journey and the technology behind it.

The alcohol-free beer is crafted utilising 100% renewable energy and is moved and packed by autonomous and electric conveyor belts, forklifts and packing robots.

“We are pleased with our partnership with Einride and the progress we are making together in sustainable logistics,” says Peter Hammarstedt, MD at Carlsberg Sverige. 

“At Carlsberg Sverige, we continuously work to take concrete steps toward a more sustainable operation, and increasing the use of electric vehicles in our transport chain is one example of this. We hope this will spark interest in the importance of sustainable and smart logistics – and inspire others to take action in their own industries.”