Lucozade Alert has teamed up with world-renowned boxer and long-time brand ambassador Anthony Joshua to launch a special edition of its Mango Peachade Zero Sugar flavour.

Now available in both 250ml and 500ml cans, the new edition proudly features Anthony Joshua on the packaging. 

A major marketing campaign will support the release, including a strong presence on social media and standout in-store promotional materials designed to capture attention and boost sales.

The new 250ml can size caters to those seeking a more convenient, lower-sugar option within the growing stimulation drinks market. With sugar-free energy drinks seeing a 27% increase in sales, the new format presents a valuable opportunity for retailers.

Aoife McGuigan, Head of Category Expansion Suntory Beverage & Food GB&I (SBF GB&I), comments: “We are so excited to be launching Lucozade Alert’s first ever collaboration with Anthony Joshua. This limited-editionenergy drink is set to create a real buzz with boxing fans and shoppers alike, to help drive a knock-out season of sales for our retailers and keep consumers coming back for more. With this exclusive partnership, we’re taking Lucozade Mango Peachade to the next level.”

Anthony Joshua, comments: “Partnering with Lucozade on this incredible new drink was a no-brainer for me. Staying sharp and energised is at the heart of everything I do and now with my very own Lucozade Alert flavour hitting the shelves, I get to share that drive with everyone. This isn’t just any drink – it has a fantastic taste, zero sugar and is sure to help give you that boost when you need it most.

“Lucozade has been in my corner for nine years now, giving me support throughout my career which has played a big part in my success. This latest launch marks another huge moment in our journey together – I couldn’t be more excited to bring this new product to the world and hope everyone loves it as much as I do.”