Botanical soda brand Moment has partnered with Crown Holdings, Inc. to expand its sustainability efforts by upgrading the aluminium packaging of its botanical and adaptogen-based drinks sold across the U.S. 

By replacing shrink-wrapped aluminium cans with directly printed cans—which feature unparalleled sustainability credentials—the company will vastly improve package circularity as well as its environmental impact. 

To complete this transition, Moment chose Crown for its comprehensive packaging expertise, graphic design capabilities, technical services and dedication to sustainability. One of Moment’s partners, Capsules and Closures, LLC, is providing additional support.

“Moment represents an exciting corner of the beverage industry that continues to top category charts,” said Bryan Sahadi, Marketing and Commercial Operations Senior Manager at Crown. 

“We are thrilled to support the brand’s success in the ‘modern soda’ market by providing an eco-friendly, stunning package that reflects evolving consumer preferences. As Moment continues to soar in popularity, we are committed as their supplier and graphic design resource—and we look forward to seeing what is next in their inspiring journey.”

The collaboration between the companies will enable Moment to move six of its most popular SKUs to an infinitely recyclable format while upholding the consumer experience.

“As Moment continues to grow and lead in the ‘modern soda’ space, partnering with Crown to elevate our packaging is a no-brainer,” said Aisha Chottani, founder and CEO of Moment. “Crown has demonstrated extensive expertise in everything from supply chain sustainability to shelf appeal; between their capabilities and the close support from Capsules and Closures, we are able to extend our retail reach in a more sustainable format but with the signature look and feel our customers expect.”