Bloom Nutrition has announced its latest beverage -packaged in striking new cans. The release of Bloom Pop, a better-for-you soda with gut health benefits, follows the record-breaking success of Bloom Sparkling Energy, which sold over 35 million cans in its first year and became the highest trialled energy drink on record according to Numerator.

Bloom Pop is launching exclusively in all Walmart stores across the USA, marking a major step in Bloom’s mission to bring everyday wellness to all. As part of the full chain rollout, more than 3,000 locations will feature a first-of-its-kind action alley display, spotlighting a dual pallet with both Bloom Pop and Bloom Sparkling Energy.

Bloom believes that Bloom Pop is different to other beverages on the market down to its better flavour and ingredients. It’s available in five flavours—Shirley Temple, Classic Orange, Raspberry Lemonade, Strawberry Cream, and Watermelon Lime. Bloom Pop is formulated with just 3–4 grams of sugar, 20 calories, and no artificial ingredients or sweeteners. Each can delivers a nostalgic taste of soda and is powered by PreticX™, a clinically backed prebiotic, to support gut health in a small-but-mighty 1-gram dose.

While many prebiotics require high doses and can lead to bloating or discomfort for some, PreticX™ works gently and efficiently to nourish the good bacteria in your gut, especially Bifidobacteria, which play a key role in digestion, immunity, and metabolism. Bloom claims that the result is a functional soda that not only tastes incredible but also delivers real, science-backed benefits.

“At Bloom, we believe in building a diverse portfolio of wellness products that are both effective and accessible,” said Mari Llewellyn, Co-Founder of Bloom Nutrition. “Bloom Pop has been nearly 18 months in the making—giving us the time to perfect both taste and formula—and we couldn’t be more excited to share it with our community. This launch is a continuation of our mission to help people bloom into their best selves by making wellness feel good, taste great, and fit seamlessly into everyday life.”

Bloom Pop is the latest addition to the brand’s rapidly growing beverage lineup—following the breakout success of Bloom Sparkling Energy. In under a year, Bloom Sparkling Energy expanded from 1,900 to over 51,000 retail doors, and reached the top six energy drink ranking in MULO, including #5 at both Walmart and Target.* It also captured the attention of millions, generating over one billion views on TikTok and becoming one of the fastest-growing energy drink brands in the country.

“Launching a better-for-you soda was a natural evolution for Bloom,” said Greg LaVecchia, Co-Founder and CEO of Bloom Nutrition. “We’ve never shied away from competitive categories, because that’s where the real opportunities live. With Bloom Pop, we set out to create the best product on the market and bring it to consumers at scale. Partnering with Walmart allows us to meet that moment and help define what the modern soda aisle should look like: functional, flavorful, and made for everyday life. We believe Bloom Pop won’t just stand out—it will drive the next wave of growth across the category.”

With consumer demand for functional beverages continuing to rise, Bloom Pop is poised to be the next major disruptor in the beverage space. The better-for-you soda category has officially surpassed $1 billion and is up 70% year-over-year, with 20% growth from Q4 2024 to Q1 2025 alone.**