DioniLife, the exclusively non-alcoholic portfolio company founded by spirits industry innovators, is making bold moves in the sober curious drinking space with the launch of two new premium non-alcoholic offerings: La Borosa, an agave spirit line inspired by Mexican tradition, and Pavari 17, a bittersweet aperitivo that captures the spirit of Mediterranean leisure.

La Borosa delivers on one of the biggest gaps in the NA market: agave-based spirits that actually taste like top-shelf tequila. Made with hand-harvested Blue Agave and aged with oak, it delivers the clean flavor and complexity drinkers expect, without alcohol, sugar or compromise. Offerings include:

• La Borosa Blanco (700ml) – <0.5% ABV, 5 calories per serving. Crisp, smooth, citrusy.
• La Borosa Margarita (250ml RTD) – <0.5% ABV, 55 calories. Bright, salty, classic.
• La Borosa Paloma (250ml RTD) – <0.5% ABV, 55 calories. Juicy, sparkling, refreshing.

Pavari 17 is crafted from 17 botanicals sourced from Italy and Spain, layered over a non-alcoholic Mediterranean white wine. It’s sophisticated, citrusy and balanced, bringing aperitivo hour to life, minus the hangover. Available in:

• Pavari 17 Spirit (700ml) –  <0.5% ABV, 22 calories per serving.For the perfect anytime aperitif moment.
• Volari Pavari 17 Spritz (250ml RTD) –  <0.5% ABV, 52 calories. A light, sparkling ready-to-drink spritz. 

All products are low in sugar, low in calories, vegan and gluten-free.

“With Pavari 17, we wanted to honor the Mediterranean aperitivo ritual — that moment in the day for connection, conversation and celebration — and make it just as enjoyable without the alcohol,” said Damian McKinney, CEO of DioniLife. 

“And with La Borosa, we set out to bring the distinctive, full-bodied experience of tequila to those who aren’t drinking alcohol. No more uninspiring options. Just real flavor, made for real moments.”

Steve Wilson, DioniLife’s Chief of Innovation, echoed this sentiment. “We set out to create something that felt timeless yet modern, not a copy, but a new standard,” said Wilson.

“Every ingredient was chosen to deliver a drinking experience that matches, or even surpasses, their full-proof counterparts.”