Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his innovative beverage company Iconic Tonics, announced the expansion of his hemp-infused beverage lines, “Do It Fluid” and “Doggy Spritz,” into three influential U.S. markets: New Jersey, Georgia, and Tennessee.

This strategic rollout puts a spotlight on cities and states that have not only helped shape American music and culture, but continue to define what’s next. While Atlanta and Nashville remain vibrant centres of musical innovation, New Jersey’s undeniable impact on hip-hop and popular culture, plus its proximity to New York City, makes it a natural next step for the brand.

The arrival of Do It Fluid, a smooth and flavourful beverage experience, and Doggy Spritz, a refreshingly effervescent seltzer, is set to further energise these already dynamic markets. 

Snoop Dogg’s connection to all three states adds a layer of authenticity to the launch. In New Jersey, home to hip-hop icons like Queen Latifah, Lauren Hill and Naughty by Nature, Snoop has shared the stage with Jersey legends, including frequent collaborations with Redman and Method Man, reflecting a long-standing East-West cultural connection. 

Atlanta has previously recognised Snoop’s significant contributions to music, including his iconic feature on Jermaine Dupri’s “Welcome to Atlanta (Coast 2 Coast Remix).” Nashville has recently seen Snoop Dogg embrace its evolving music scene with collaborations with country artists and surprise local performances.

“Jersey, Georgia and Tennessee – each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” said Snoop Dogg. 

“I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”