Monster Energy is starting the new year with a new spin on its original green-can energy drink, unveiling Monster Energy Strawberry Shot – a version of its flagship product with a subtle strawberry flavour added.

Rather than reinventing its core formula, the company says the new launch is about enhancing what fans already know. Inspired by the growing “dirty soda” trend, Monster’s product development team experimented with adding small flavour shots to the classic drink, eventually settling on strawberry as the standout option.

The result is a beverage that keeps the familiar taste and energy blend of the original Monster, but with what the brand describes as a smoother, lightly sweet finish. The company believes the addition makes the drink easier to enjoy, without straying from the profile that has made Monster one of the world’s most recognisable energy brands.

Monster says Strawberry Shot is designed to appeal both to loyal fans looking for something new and to consumers drawn to flavour-forward twists on familiar favourites, as the energy drinks market continues to evolve.

“Monster Energy Strawberry Shot represents our commitment to giving fans new ways to enjoy the Monster experience while staying true to the flavour foundation that built our brand,” said Dan McHugh, Monster Energy Global CMO. 

“Monster fans know there is no beating our legendary flagship flavor, but there are new ways to enjoy it. Monster Energy Strawberry Shot delivers exactly that: 100 percent Monster, now with a twist.”

McHugh added that the idea was as surprising as it was simple. “We tried lots of great options, but strawberry was instantly the standout. We didn’t create a strawberry-flavoured energy drink, we added a shot of strawberry flavor to Monster. That’s what makes it special.”

Monster Energy Strawberry Shot makes its first major public appearance at Anaheim 1 Supercross on January 10, where fans will be among the very first to experience it at the highly charged season opener, featuring dedicated sampling zones, athlete integrations and a FanFest takeover.