Heineken is doubling down on its leadership in the non-alcoholic beer category with the launch of Heineken 0.0 Ultimate, a new alcohol-free brew with zero alcohol, zero calories, and zero sugar. 

Launching now in the U.S. and Poland, and piloting in more markets like the Netherlands the Heineken brand continues to cement its authority in the non-alcoholic beer space with this triple-zero brew.

Now more than ever, consumers are refusing to choose between their lifestyle goals and their social lives. 

Demand for non-alcoholic options that fit into active social moments, from the padel court to a sun-soaked afternoon, is stronger than ever. The demand for low and no-alcohol beer continues to grow. 

Present in 117 countries, Heineken 0.0 is at the forefront of the non-alcoholic beer (NAB) category. The brand is a driving force in making NAB accessible and desirable for everyone, everywhere. Heineken 0.0 Ultimate builds on the success of this growing category.

Driven by younger, health-conscious consumers and “sober curious” trends, interest in zero and lower calorie drink offerings is accelerating. With its zero-calorie and zero-sugar proposition, Heineken 0.0 Ultimate meets this modern need with a premium, great-tasting non-alcoholic brew designed for today’s social occasions.

“We pioneered the U.S. non-alcoholic beer category with the launch of Heineken 0.0 in 2019 and are continuing to grow and invest with our newest innovations. With over thirteen million cases sold, Heineken 0.0 has proven that you can elevate your social experience without alcohol,” said Maggie Timoney, CEO of HEINEKEN USA.

“Now, we’re raising the bar again. Heineken 0.0 Ultimate is our answer for the consumer who wants even more choice: world-class taste, zero alcohol, zero sugar, and zero calories, so you never have to compromise.”

Heineken 0.0 Ultimate features soft fruity notes, harmonised with a delicate malty body, all without alcohol, calories, and sugar. Double-brewed to remove alcohol, it delivers a fresh, balanced taste with a refined mouthfeel and refreshing snap, made for daytime hangs and active moments.