Novelis Inc, and Infinitum, a leading foundation in depositing and recycling beverage cans and non-refillable plastic bottles in Norway, has announced the renewal of their successful partnership through a new long-term agreement. This milestone reinforces their shared commitment to recycle all aluminium beverage cans used in Norway.

Each year, tons of aluminium are sent from Infinitum’s facilities in Norway to Novelis’ recycling plant in Latchford, UK, where the material is processed into new beverage cans. This direct loop illustrates a functioning circular economy.

“This partnership demonstrates how circular systems can work at scale,” says Alexandre Gellert, Vice President of Metal Procurement for Novelis in Europe. “By securing a stable stream of post‑consumer aluminium and integrating it into Novelis’ recycling and rolling system, we increase recycled content and reduce CO2e emissions in line with our Vision 3×30.”

“Novelis is a critical partner in closing the loop for beverage cans collected through our deposit system,” adds Kjell Olav A. Maldum, CEO of Infinitum. “We have full transparency on volumes, quality and lead times, which allows us to run a stable, cost‑efficient system and deliver predictable, low‑carbon outcomes.”

The renewed agreement provides long-term stability and creates opportunities to further improve logistics and reduce environmental impact.

The partnership supports Novelis’ 3×30 vision, which targets increasing average recycled content to 75%, reducing emissions intensity to below 3 tonnes CO2e per tonne of flat‑rolled product shipped, and leading circularity through first‑mover investments by 2030.