The SPAM brand is teaming up with Sanrio, the global lifestyle brand home to Hello Kitty, for a can’t-miss collaboration introducing a limited-edition SPAM x Hello Kitty collectible can featuring Hello Kitty enjoying SPAM Musubi. Bringing together two globally beloved icons, the collectible celebrates the fandom, flavor, and fun that have made both brands cultural favorites for generations. The limited-edition can is available nationwide in the UK while supplies last.

SPAMMY and Hello Kitty invite fans on a flavorful global adventure with the new “Tour de Sizzle” campaign, celebrating iconic dishes and food cultures from around the world

“This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations,” said Stephanie Swift, brand manager of the SPAM brand. “Pairing Hello Kitty with the iconic SPAM brand can in such a playful and collectible way felt like a fun opportunity to create something fans would genuinely be excited to find on shelves.”

The launch is supported by “Tour de Sizzle,” a new digital campaign inviting fans on a flavorful global adventure celebrating the iconic dishes, food cultures, and fan communities that have made the SPAM brand a staple around the world. Anchored by an all-new interactive microsite, TourdeSizzle.com, the campaign follows Hello Kitty and SPAMMY on a flavorful trip around the globe – from Hawaiian-inspired Musubi to Korean-inspired Bibimbap, Japanese-inspired Ramen, and Canadian-inspired Poutine.

Designed as an interactive Hello Kitty kitchen, the site invites fans to explore hidden easter eggs, collect digital Sizzle Passport stamps, and engage with exclusive content.