Sherwin‑Williams strengthens position as a trusted authority on European packaging regulations

Sherwin‑Williams Packaging Coatings announces the release of a new insight-driven article distributed over the wire, reinforcing its role as a trusted expert empowering the global packaging industry to navigate evolving European regulations with confidence, including the recently enforced EU ban on BPA in food and beverage packaging.

As regulatory scrutiny intensifies across Europe and globally, the article, “Trusted Regulatory Expertise: Delivering on Industry Needs for Navigating Regulations Around the Globe,” provides timely insight into shifting requirements and outlines how manufacturers can successfully adapt while maintaining performance, compliance and operational efficiency.

With BPA restrictions expanding — moving from country-specific bans to broader regional regulation — the packaging industry faces increasing pressure to transition to compliant alternatives while maintaining coating application and performance standards. Sherwin‑Williams is uniquely positioned to guide customers through this complexity, combining deep regulatory expertise, global insights and proven coating technologies.

“We have world-class, global regulatory experts on our staff,” says Lynn Grega, Vice President for Environment, Health and Safety, Sherwin‑Williams Packaging Coatings. “It’s a complex environment to navigate, especially for companies operating in multiple countries or across regions, so we make it a priority to keep our customers informed of what is impacting them or could impact them in the future.”

The article emphasizes the ability of Sherwin‑Williams to assist in bridging the gap between regulatory bodies and packaging manufacturers, helping customers understand current requirements and be prepared for what’s ahead.

Sherwin‑Williams Packaging Coatings offers a robust, globally proven portfolio of products designed to meet the diverse needs of the packaging industry. At the forefront is the valPure® V70 platform, a next‑generation non‑BPA epoxy technology that delivers the performance characteristics manufacturers expect from traditional epoxy coatings while meeting evolving regulatory standards. Since its commercialization, V70 has been used in more than 400 billion cans worldwide, demonstrating strong adoption and consistent performance across food, beverage and household packaging applications.

Beyond V70, Sherwin‑Williams provides a full suite of non‑BPA solutions, including the valPure® V40 series of acrylic technologies and polyester-based coatings. Together, this portfolio enables customers to select the right solution for their operations while preparing for future regulatory shifts.

The article also highlights the Company’s continued innovation guided by its Safety by Design development process. This approach integrates regulatory considerations early in product development, helping ensure long‑term viability and global acceptance.

By integrating regulatory guidance, product innovation and hands‑on operational support, Sherwin‑Williams continues to position itself as more than a coatings supplier — serving as a strategic partner across the global packaging value chain for food, beverage, aerosols, monobloc and general line applications.

Supported by a global infrastructure, the Company delivers around‑the‑clock technical customer service, enabling rapid response and on‑site support wherever customers operate. This combination of deep technical expertise, 24/7 accessibility and process optimization helps customers maintain line efficiencies, reduce downtime and stay ahead of evolving market demands.

“Our customers rely on us not just for coatings, but for continuity, performance and partnership,” says Diana Dunlap, Vice President of Sales, North America, Sherwin‑Williams Packaging Coatings. “With global technical teams available 24/7, we’re delivering real-time operational support that keeps lines running efficiently and safely across every region. It’s this depth of expertise — supported by our technical customer service organization with an average of 18 years of experience covering 100 countries — that allows us to solve challenges proactively and scale solutions worldwide.”

As regulatory landscapes continue to evolve across Europe and beyond, Sherwin‑Williams remains committed to delivering clarity, innovation and long-term solutions that help customers stay ahead of the changes.

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