Bud Light Seltzer Lemonade range launching
AB InBev is launching a new range of seltzer lemonade drinks under the Bud Light brand.
Bud Light is the brewers premium light lager brand but its portfolio has been expanded to include the canned alcoholic seltzer drinks.
Bud Light Seltzer Lemonade will be available in four different flavours including original lemonade, black cherry lemonade, strawberry lemonade and peach lemonade.
Bud Light Marketing vice-president Andy Goeler said: “After launching Bud Light Seltzer last year, it quickly became one of the top innovations in the entire category and in the history of the brand.
“We are excited to continue expanding our portfolio with the new Bud Light Seltzer Lemonade variety pack.
“Our Seltzer Lemonade marries the bold flavours of lemonade with the refreshing bubbliness of seltzer; this new offering is perfect for both established seltzer fans and those who are looking to give seltzer a try.”
The drinks will be available across the US in 12oz slim can variety 12-packs with the four new flavours.
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