Michelob ULTRA launch organic hard seltzer

Michelob ULTRA

Michelob ULTRA is launching an organic hard seltzer in January in three different flavours.

It is the first-ever national USDA certified organic hard seltzer, hits shelves nationwide this month with cucumber lime, spicy pineapple and peach pear available. 

It has zero carbs, zero sugar, 80 calories and is filtered six times to remove impurities.

Michelob claim it is free of artificial aftertaste and is targeted at the more mature hard seltzer lover, ages 35-54 years old.

“We’re kicking off 2021 in a big way by bringing an innovative, first-of-its-kind organic option to the hard seltzer category for those who enjoy clean and refreshing flavors,” said Ricardo Marques, Global Vice President of Michelob ULTRA. 

“We believe that Michelob ULTRA is uniquely positioned to win in the hard seltzer segment, not only because it’s one of the hottest brands in the country, but also because it has unmatched equity as a high-quality brand. 

“This is just the beginning of an exciting, action-packed year from Michelob ULTRA, and we couldn’t be more excited.”

The USDA Certified Organic seltzer will be available in 12-pack 12oz cans, 24-pack 12oz cans, and a 25oz can wherever Michelob ULTRA is sold. 

A second variety pack and additional flavours will be available later this year.

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