BrewDog launches carbon negative beer club
BrewDog has launched a new canned beer subscription platform – the world’s first carbon negative beer club.
The Scottish brewer unveiled BrewDog & Friends, a monthly subscription service where eight cans of beer are delivered directly to your door.
Designed to be the first carbon negative beer club, BrewDog say the new service will introduce its members to a diverse range of beer styles and breweries.
The firm confirmed that all of the guest beers will also be brewed under licence at their Ellon-based brewery to ensure the subscription is truly carbon negative.
BrewDog founder James Watt said: “We’re so excited to be launching the world’s most sustainable beer club, BrewDog & Friends, and the first box is completely free. No strings attached.
“Eight awesome beers, four different styles, two amazing guests and one magazine.
“With BrewDog & Friends, we collaborate with the best brewers all over the planet to make their beers here at our brewery.
“This means two things; much less emissions for our planet and much fresher beer for you.”
They were also giving away the first box to customers for free with no commitment needed.
BrewDog & Friends will be available through two subscription models from www.brewdog.com.
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