Miller Lite debut candles that smell like bars
Miller Lite is celebrating bar fans’ anticipation of a return to normality by bringing the distinct smell of bars home with a limited-edition candle collection.
Coming in three scents – Dive Bar, Beer Garden and Game Day – the candles are a light-hearted way to celebrate the reopening of bars and restaurants across the U.S. and Canada, says Carol Krienik, associate marketing manager for Miller Lite.
“We know people are so eager to be shoulder-to-shoulder again in a bar like it used to be,” she says. “In the environment we’re in right now, Miller Time can’t happen in the bars we love, so we’re bringing that experience to our drinkers as much as we can so they can have that Miller Time feeling at home.”
All three candles call to mind the atmosphere of some of our favourite gathering places.
- Dive Bar mixes scents of musk, tobacco, pine and yeast to conjure “dim lights, a faint glass clinking and the sinus-clearing sensation of a puddle that somehow exists indoors.”
- Beer Garden features green moss, warm pretzel, cracked wood and sunburn to “evoke a day spent outdoors as the scent of tropical sunscreens mixes with the staple garden eats that fill the air.”
- Game Day’s scents are salted peanut, jalapeno and cracked leather, mixing “top notes of the most ordered bar snacks on game day with the subtle power of comfortable cracked leather, the ideal backdrop to a freshly opened beer.”
Available for $20 online, all proceeds of the candles go to support the United States Bartenders’ Guild, a nonprofit that supports bartenders and other service industry professionals, as well as the Canadian hospitality industry.
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